WHAT IS GROUNDED IN GOODNESS?
Grounded in Goodness is Aldi’s flagship sustainable beef programme, delivered in partnership with ABP. Aldi is already one of the UK’s largest buyers of British beef. 100% of the fresh beef sold in our UK stores is born, reared and slaughtered in Britain.
Our customers value high-quality British beef, and we want to help secure its future. That’s why we’ve developed Grounded in Goodness with ABP, to strengthen the sector and reward farmers taking practical steps to improve the sustainability of our beef.
The scheme has two clear aims: to help farmers make practical environmental and operational improvements on farm, and to demonstrate the role British beef farming can play in a more resilient and sustainable food system.
Register my farmMEET OUR TEAM
Our team works alongside farmers, providing practical support, advice and guidance to help you get the most from Grounded in Goodness.
Owen Aspinall
Oliver Hatton
WHY CHOOSE GROUNDED IN GOODNESS ?
Grounded in Goodness is designed to recognise and reward the important work farmers do every day. By taking part, you become part of a programme that supports sustainable beef farming, while providing practical benefits for your business.
Greater security for you farm business…
Quarterly farm payments to provide you the confidence to invest in your farm business as you maintain and build upon the actions that contribute to a resilient farm.
Created with farmers for farmers…
As part of Aldi’s Grounded in Goodness programme, a dedicated group of Horizon Farmers work alongside Aldi and ABP to help shape the future of the scheme. The group provides practical insight and real-world experience, ensuring Grounded in Goodness remains farmer-led and focused on driving continuous improvement in sustainability.
DOWNLOAD OUR FREE GUIDE TO GET STARTED
Download our free guide
REGISTER
Complete the enquiry form and a member of the Grounded in Goodness team will contact you.
FREQUENTLY ASKED QUESTIONS
Whether you’re thinking about joining or already taking part, take a look at our frequently asked questions below, or get in touch with the team.
Ask a questionABP are our partners for delivering Grounded in Goodness. The scheme welcomes both existing and new ABP farmers. As a new farmer, you will be able to register as a new supplier of cattle and apply for scheme membership. To discuss supplying ABP, contact your local ABP livestock representative or visit the Grounded in Goodness website for more information.
As a Grounded in Goodness farmer, you become part of a programme that supports sustainable beef farming, while providing practical benefits for your business. Quarterly farm payments provide you with the confidence to invest in your farm business as you maintain and build upon the actions that contribute to a resilient farm.
Once you have registered as an ABP supplier, you will be asked to complete a questionnaire through the ABP livestock hub, providing information about your farm, your enterprise and any relevant sustainability actions. You can choose from the list of available action options and submit supporting evidence to qualify for a bronze, silver or gold payment per head of cattle. Based on the information shared, the ABP scheme manager will confirm your farm payment rate, and this will be applied to the qualifying cattle.
The intention is for farmers to progress through the tiers over time, choosing the actions that best suit your farm and future plans. Payment tiers will be agreed on an annual basis for each farm, against the scheme qualifying criteria for that year, supporting improvement at a pace that works for you.
Yes. You can choose whichever actions best suit your farm, with the aim that you add on new actions each year to reach Bronze, Silver or Gold. A full list of actions and evidence requirements is available via your ABP scheme manager or livestock representative.
ABP will support you throughout the process. This includes help with completing your farm questionnaire if needed, selecting actions, uploading evidence and understanding your results. They will also track progress over time and feed farmer insights back into the scheme, so it continues to improve.